Product Compass Run a pass

Product genre

Aim every feature at true north.

Nine axes. Five depths. One measurable target.

Run a compass pass Read the framework
9strategic axes
5depth levels
2dimensions
1measurable target
User value
I am solving a real problem that people will pay for.
Business value
Product-market fit is validated and measurable.
User value
I get my main problem solved quickly and reliably.
Business value
The product delivers stickiness and adoption.
User value
My data and actions are safe and private.
Business value
Meets compliance and builds enterprise trust.
User value
The product feels delightful, intuitive, and helps me succeed.
Business value
A superior experience builds a brand moat and drives loyalty.
User value
The system acts intelligently on my behalf.
Business value
We scale outcomes, lower costs, and create defensible IP.
User value
I can easily discover, adopt, and get fair value.
Business value
Efficient acquisition and a scalable revenue model.
User value
I can see what is happening and decide faster.
Business value
Trusted, timely insight across the business.
User value
It just works, single user or large enterprise.
Business value
Proven at internet scale and against procurement.
User value
I can extend, integrate, and connect for more value.
Business value
Network effects drive compounding growth.

What feeds what.

01 Name the target 02 Classify the product 03 Map the dimensions 04 Score the nine axes 05 Map the features 06 Rank the priorities Feature ideation runs before the compass the target type · stage · modifiers which axes are foundational current and target depth every feature and its gap features
Feature ideation produces the features. The compass decides which axes they advance, and in what order.

The gap is the estimate.

Functional Baseline Competitive Leading Moat Encryption 1 level Pet-type matching 2 levels Report & block 1 level
where it is now where it needs to reach
Bar length is the work the roadmap has to fund. Pet-type matching costs twice what encryption does, which is the opposite of what the names suggest.
01Functional
02Baseline
03Competitive
04Leading
05Moat

Point a roadmap at something measurable.

See how to run it Read the framework